Rollie Wesen invited to speak at Columbia Business School
March 27, 2024
On March 27, JPF Executive Director, Dr. Rollie Wesen was invited to speak at Columbia Business School as part of a case study exercise. JPF supporter, friend and adjunct Professor, Ross Goldenberg, invited Rollie to present the JPF to the class as a subject for “Growth Hacking.” The students were tasked with developing proposals that would address a general food literacy challenge: “To inspire more people to learn and want to cook from scratch”.