Brian Maynard’s decades of experience in marketing, philanthropy, hospitality and the culinary arts give him a unique perspective as a senior leader at Whirlpool Corporation.
In his current role as head of Marketing for Jenn-Air, Maynard helped lead the brand to double-digit growth in revenue, profitability and brand equity while directing its successful repositioning as a luxury appliance maker. He also led the integration of Jenn-Air into Whirlpool Corporation following its acquisition of the brand.
In his previous position as Director of Marketing, Premium Brands, he oversaw global marketing for KitchenAid Home Appliances. During this time, KitchenAid expanded to Europe and Asia, and experienced a significant growth revenue.
As Global Director of Corporate Social Responsibility, Maynard was accountable for efforts to advance and protect the positive reputation of Whirlpool Corporation. In this role, he also served as the Corporation’s Director of Marketing Services.
Maynard co-created Cook for the Cure, which has raised more than $13 million benefitting Susan G. Komen and other breast cancer foundations. Cook for the Cure has been recognized with an Award of Excellence from the International Association of Culinary Professionals and two Golden Halo Awards from the Cause Marketing Forum.
Prior to joining Whirlpool Corporation, Maynard served as a Director of several conference centers and their culinary operations, hosting a number of American presidents and other world leaders. During this time he also held administrative and adjunct faculty positions in hospitality and the culinary arts at Lake Michigan College.
Maynard frequently speaks at professional conferences, including the International Association of Culinary Professionals, the Association of National Advertisers, the Cause Marketing Forum, Vital Voices Middle East Initiative and others.
He is a board member of Mystic Lake YMCA, The Lake Michigan College Foundation, and Owner IQ. Previous board memberships include Habitat for Humanity, The American Center for Wine Food & the Arts, Boston College Center for Corporate Citizenship and the council of advisers for the Disney Institute. Maynard is currently Chairman of the Event Marketing and Sponsorship Committee for the Association of National Advertisers.
Brian holds undergraduate degrees in business administration, hotel management and the culinary arts, as well as an MBA from Western Michigan University.